We live in a society with unlimited access to information thanks to advancements in technology. Though it is a major pro, it can also be classified as a con for those of us who lack original content.
Many of us already know the 70/30 rule which says you should only share other people’s content 70% and the remaining 30% should be your own content.
Tumblr. Twitter, and Wordpress allows its users to reblog or retweet other people’s content which is fine until that’s all your page or blog reflects. Facebook allows you to share as well. It is important to understand the value of posting original content, which is an opportunity to showcase your knowledge or expertise on a particular topic. It’s another great way to remain relevant.
Think about it. If you followed someone in the social mediasphere and lacked an original thought or identity, would you see any value in him or her? I didn’t think so. Originality and individuality is what sets us apart, creating a sense of curiosity that we all want to explore. There’s nothing wrong with sharing other people’s content, as long as you adhere to the 70/30 rule. Don’t overdo it!
Plan ahead. Ask for help from your peers. They can point you in the right direction to gain more public information about your brand. Assign themes to each weekday and remain on topic. You can start off with 1-3 posts per day until you reach 3-5 daily posts. With a little effort, you will begin to see the growth of your following.
Are you an entrepreneur, humanitarian, or philanthropist? If you answered yes, there’s nothing wrong with that label. The real problem comes when you assume the responsibility to manage it all and things begin to go awry.
Most, not all of us have one. It’s called a website. Do you want to read something crazy? Come in closer…ready? There’s a high probability that you will find one or more common spelling or grammatical errors starting from the homepage. I bet you’re asking why. Well, truth be told, you can’t do it all. There are just some tasks that require a second hand or another pair of eyes to glance over before it goes public.
Remember, you’re human not a robot. Ask for help and someone might surprise you and actually help you realize your vision.
I’m in the midst of reviewing a website with an interchangeable layout depending on your preferred browser. Basically, the website looks better in some not all browsers. The content is all over the place, which can ruin one’s virtual introduction to the organization. Here’s another tip! No late night posting. Yes, I know. I’m a night owl myself. There aren’t enough hours in the day to get everything done, but look at this way. Do you want to misspell your own name on your own website? I didn’t think so. Go to bed, get some rest, wake up fresh and alert the next morning, then get back to work.
What’s next? Well, that’s up to the client. My recommendations were submitted. It’s up to them to accept, reject, or compromise.
I don’t know about you, but I find it very irritating when someone misspells my name. Now i”m not saying that it’s the easiest name in the world to spell but if you have something to use as a reference (ex. an email, i.d., or name badge), what’s your excuse?
Can you imagine misspelling the name of a VIP or brand in a program, sponsorship letter, or promotional materials? It shows you didn’t do your homework and could burn a bridge. Yes, misspelling a name could be the end of a working relationship.
Typos in a resume are often the reason used by HR to dismiss eligible applicants from consideration. Now imagine typos in a sponsorship letter. It’s not a bright idea! You can probably predict that the answer will be, “NO!”
Before you go to print, triple check the spelling of every name. Follow your instinct, even though someone else might have already proofread it. In the past, I have followed someone else’s lead but my gut instinct told me to check again. Would you believe that I was right and made the change before it was too late? Even if it requires that extra step of making that final call to be absolutely sure, just do it.
It was Saturday morning and I was a last minute sub for scripture reading. I was all set to walk onto the pulpit until I realized that I was about to commit a major no-no onstage with my smartphone. iPads and tablets are fine, but a smartphone…no.
I hurriedly searched for a Bible to borrow from a friend of mine in the audience and the program went on without a hitch. Never, and I mean never, read a bio or scripture, or anything of the sort from your smartphone.
It does not reflect positively on you as the presenter nor the coordinator of the activities that are underway. You don’t want to give the impression that you were either unprepared or oblivious to which tools are appropriate for use in front of an audience.
You have heard the phrase, “the customer is always right.” Is the saying also true for clients?
In the public relations world, there are two types of clients — the ones who respect your expertise and the ones who hire you to do the job that they have taken upon themselves.
Now the question is, for whom are you working?
I don’t mind if the client knows exactly what he or she wants. There’s no time wasted and we get the job done in a reasonable amount of time. On the other hand, there has to be a mutual respect for our individual expertise. If you did in fact know how to do my job, then there would be no need to hire me. Right?
So what do you do when you’re faced with this dilemma? Believe it or not, there are a few options. You can (a) let them lead and you follow…even if it’s over a cliff; (b) have a conversation where you identify the task and define your roles; or (c) move on to the next job.
Since every situation and client is different, it’s up to you to identify the best possible solution. Make the right decision for yourself and always remember if you’re going to part ways, do it amicably. Never burn bridges!
— Jackson Rockingster, HABNET President & CEO (via habnet)
I love this quote!
I can’t tell you how many late nights I’ve spent re-reading the same post, document, or paper over and over again trying to convince myself that it’s perfect.
Whether it was for school, work, or a client, I just wouldn’t let myself click that submit or off button to finally get some rest because there had to be a grammatical or spelling error that I had to catch. Sometimes I was right, but there were those times when I wished I wasn’t such a perfectionist and went to bed.
In the public relations world, there is no room for mistakes. One too many can cost you that job, or worst…your credibility. Yes we’re human and full of faults, but that isn’t an excuse to slack off.
So this tumblr page is a tour of my experience as a public relations specialist in the Big Apple and a log of the communications snafus that I stumble upon.